Clients usually have it all figured out. But sometimes they just don’t know how to say it. In this case the client called and said “I’m three weeks out from the sales meeting and everything we have on the table is the typical sales meeting theme line bulls**t. The corn market is in the tank. Projected sales are flat. We have to pump up the sales force and yet be realistic about the challenges we’re facing”.
Well, no bogus slogan here. No rah-rah. Just the truth.