Wyffels Hybrids is a regional independent seed corn company that competes against the giant corporations. Their approach to doing business and specializing in producing seed corn (and nothing else) is different from the competition. Wyffels also takes a different approach to their advertising. No sunrise farm photos. No farmers in the fields. No schmaltz about the joys of being a farmer. This campaign has helped Wyffels Hybrids gain steady growth and increased brand awareness.
